AI Essentials

About this course

The course introduces machine learning, generative AI and the capabilities and limitations of current tools. Participants use conversational AI, text generators and image generators in activities such as drafting emails and creating visuals. Sessions also examine workplace applications, prompt engineering and iterative improvement of AI outputs. Ethical topics include privacy, bias and security, alongside frameworks for responsible use. The course concludes by considering emerging tools and trends, and developing a personalised AI learning plan.

What you'll learn

• Explain foundational AI and generative AI concepts
• Use conversational, text and image-generation tools for practical tasks
• Apply prompt engineering techniques to refine AI outputs
• Identify ethical issues involving privacy, bias and security
• Develop a personal plan for continuing AI learning

Is this course right for you?

The course is intended for beginners and non-technical learners, with no previous AI or coding experience required. It is targeted particularly at people from specified underrepresented groups who face barriers to learning, and involves practical activities, discussions and a personal learning plan.

• Designed for learners with no prior AI or coding experience
• Targeted at groups including people over 50, women, racial minorities and people with disabilities or health conditions
• Relevant eligibility may include unemployment, underemployment or barriers such as childcare, transport or limited access to technology

Before you go

• A bursary may support eligible learners with costs including childcare, IT equipment, internet access, meals and travel.
• Successful learners can receive an AI Essentials certificate from Coursera, in partnership with Google.