AI in Business: Exploring Concepts and Real-World Applications

About this course

This introductory course examines how artificial intelligence is used in business, covering machine learning, natural language processing and computer vision. Participants consider applications including chatbots, predictive analytics and recommendation systems, alongside the effects of AI on decision-making, process automation, customer experience and operations. Teaching combines presentations, case studies, peer debate and practical exercises. The course also addresses ethical and privacy issues, reviews emerging developments and considers possible implications for work and entrepreneurship.

What you'll learn

• Define artificial intelligence and explain its relevance in business contexts
• Identify key AI technologies and distinguish their business applications
• Recognise how AI can support decision-making, process automation and innovation
• Discuss ethical and privacy considerations associated with deploying AI

Is this course right for you?

The course is intended for beginners, including business professionals, entrepreneurs and curious learners. Its interactive format involves presentations, practical exercises and debate with other participants. No previous skills or experience are required.

• Suitable for learners approaching AI as a business topic for the first time
• Includes peer discussion and practical exercises rather than presentation-only teaching
• No homework is set

Before you go

• If using third-party AI tools, learners are advised to review the relevant privacy policies and terms of use.
• Sensitive, confidential or personal information should not be entered into third-party AI tools unless their data and security arrangements have been reviewed.