AI powered social media and content creation

About this course

Participants explore how AI tools can support social media planning and content production while retaining their own ideas and voice. They generate content plans, write posts and captions, create simple graphics, and develop short-form digital content including audio and video. Teaching combines demonstrations, guided exercises and project-based activities. Learners create their own examples during sessions and receive feedback through peer review, verbal guidance and written comments. The course also introduces ways to organise content consistently across platforms and build more effective creative workflows.

What you'll learn

• Generate social media ideas and content plans using AI tools.
• Write posts and captions for social media platforms.
• Create simple graphics and other visual content with AI-assisted tools.
• Produce examples of written, audio and short-form video content.
• Organise a consistent content workflow across different platforms.

Is this course right for you?

The course is intended for adults aged 19 and over at beginner level. No previous experience with AI tools or content creation is required. Sessions involve guided exercises and individual project work. Basic computer skills and confidence using the internet may be helpful.

• Suitable for learners with no previous AI or content-creation experience.
• Participants create and develop their own content during class.
• Basic computer and internet-use skills may be helpful.

Before you go

• Computers and access to online tools are provided during sessions.
• No specialist equipment is needed.
• A notebook may be useful, and learners may use their own email accounts or social media platforms for practice.
• There is no required work outside class.
• Assistive equipment and access support through reasonable adjustments may be available, subject to an interview with the relevant support team.