Artificial Intelligence – Introduction

About this course

The course surveys how artificial intelligence has developed and is used, introducing machine learning, supervised and unsupervised learning, deep learning and neural networks. It also examines natural language processing, computer vision, generative AI and ethical questions including bias, fairness and transparency. Each lesson includes practical work with tools such as ChatGPT4o, CoPilot, Perplexity, Adobe Firefly, Dall-E and Midjourney. Activities include generating text and images and creating a chatbot, alongside discussion of possible future uses of AI in areas such as healthcare, business and everyday life.

What you'll learn

• Explain core artificial intelligence concepts and terminology
• Distinguish between supervised and unsupervised machine learning
• Describe the fundamentals of deep learning and neural network architecture
• Identify uses of natural language processing and computer vision
• Use generative AI tools to produce text and images and create a chatbot
• Discuss ethical issues including bias, fairness and transparency

Is this course right for you?

The course is labelled Beginner (A1) and is intended as an introduction for learners developing their understanding of AI. Participation includes practical work with online tools in each lesson, as well as a personal learning plan. The course outline identifies familiarity with search engines, web browsing and basic computer use as a foundation.

• Includes practical activities throughout the course
• Requires familiarity with search engines and web browsing
• Assumes basic computer skills
• Includes a personal learning plan to monitor learning

Before you go

• Learners should have an understanding of search engines and web browsing, together with basic computer skills.
• Learners are asked to complete a personal learning plan during the course.
• Learners who complete the course successfully may receive a business school certificate.