Behavioural economics in everyday life

About this course

The course examines how people make decisions and why their choices can differ from the assumptions of classical economic models. It covers biases, heuristics and decision-making, then considers behavioural applications including nudges, incentives and behavioural design in public policy, business and marketing. Teaching combines short presentations, group activities, discussion and reflective exercises. Examples include decisions involving money, time, health and relationships, alongside consideration of the ethical issues and criticisms surrounding behavioural interventions.

What you'll learn

• Explain key principles of behavioural economics.
• Identify common biases and heuristics in decision-making.
• Analyse applications of behavioural insights in policy and business.
• Reflect on personal decision-making patterns.
• Discuss ethical questions surrounding behavioural tools.

Is this course right for you?

This course is intended for learners interested in economics, psychology or decision-making and is suitable for those approaching the subject at beginner level. No prior knowledge of economics is required. Participation involves discussion, group activities and reflection, with possible preparation through short reading or personal examples.

• Teaching is discussion-based rather than solely lecture-based.
• Learners may be encouraged to read short articles before class.
• Personal examples may be used as material for discussion.

Before you go

• No additional costs are stated.
• A notebook or device may be brought for note-taking and reflection.