Business Growth: Align Your Marketing and Sales Strategies

About this course

The course examines how business objectives, customer goals and market information can shape a coordinated sales and marketing strategy. Participants review the 7Ps and 4Cs, assess sales methods and channels, develop customer profiles, and consider the resources needed to support selling. Teaching also covers sales planning, forecasting, realistic targets, budgeting and performance tracking. Participants review a sample template for a simple sales and marketing strategy and consider how marketing data, CRM and customer relationships fit within wider business planning.

What you'll learn

• Apply the 7Ps and 4Cs frameworks to marketing and customer planning.
• Assess sales methods, channels and resources in relation to customer needs.
• Develop customer profiles and use them to inform relationship-building activity.
• Identify sales performance drivers and use them to prepare forecasts and realistic targets.
• Structure a sales and marketing strategy using the course template.

Is this course right for you?

The course is labelled Beginner to Intermediate and is intended for learners developing their understanding of marketing and sales strategy. It addresses both business-to-business and business-to-customer contexts, with teaching delivered in classroom and online formats. No work is set outside class.

• Relevant to business-to-business and business-to-customer contexts.
• Available through both classroom and online teaching.

Before you go

• Bring a notepad and pen.