Business skills for creative businesses

About this course

The course examines how to start, grow and manage a small creative business. Topics include market research, advertising and marketing, incorporation, reporting requirements, intellectual property, management structures, accounting, cash flow, financial projections, funding and investment. Teaching combines lectures with workshops and group activities. Participants work on business models, marketing strategies, pitches and presentations, with assigned homework between classes.

What you'll learn

• Conduct market research for a creative business idea
• Identify market opportunities and target demographics
• Develop a business model and marketing strategy
• Prepare financial projections, including cash-flow information
• Communicate a business proposition to clients and funders
• Create a document to help focus work as a self-employed creative practitioner or entrepreneur

Is this course right for you?

This is an introductory course for learners exploring business activity in the creative industries. No specific business skills are required, although participants should be comfortable using a Mac or Windows computer, following written and verbal instructions, working with basic numbers and taking part in group discussion. Homework is assigned between classes.

• Requires confident use of a mouse and keyboard
• Participants should be able to use basic measurements and calculations
• Includes group discussion and collaborative activities
• Includes assigned homework between classes

Before you go

• The provider states that there are no other costs.
• The course may require use of a personal third-party software account or creation of an account for the course.