Business Startup – Introduction

About this course

The course examines the main stages of starting and running a small business. Participants develop a business plan, set objectives, identify required resources and consider funding options, professional support and business operations. Teaching combines step-by-step guidance, real-world examples and individual tasks. Topics include branding, internet and social media marketing, cash-flow forecasting, break-even calculations, tax, National Insurance and regulations. The course also considers how AI tools can assist with business planning, development and growth.

What you'll learn

• Develop a business plan using a structured process.
• Identify potential funding sources and professional support for a new business.
• Set business objectives and determine the resources needed to pursue them.
• Apply small-business marketing techniques including branding, internet marketing and social media.
• Prepare cash-flow forecasts and calculate a business break-even point.
• Identify ways AI tools can support business planning and development.

Is this course right for you?

This introductory course is intended for people considering starting a business or developing a business idea. The Beginner level indicates an entry-level focus, but does not by itself establish a previous-experience requirement. Learners should have a good level of literacy and a basic understanding of IT.

• Includes individual tasks and opportunities to practise during the course.
• Learners should be comfortable working with written information and basic IT.