City Lit Pro: start a career in digital marketing

About this course

The course surveys the main areas of digital marketing, including SEO, SEM and PPC advertising, content marketing, social media, email automation, analytics and conversion rate optimisation. Participants develop a basic digital marketing strategy while working through demonstrations, practical activities and discussions. Practical work includes keyword research, setting up a Google Ads campaign, planning social media and email activity, creating a content calendar, and using Google Analytics to assess performance. One-to-one guidance is provided during the course.

What you'll learn

• Conduct SEO keyword research
• Set up a Google Ads campaign
• Create a content calendar
• Plan and post on social media for a business
• Set up and run an email campaign
• Use Google Analytics to assess performance and outline a basic digital marketing strategy

Is this course right for you?

The course is intended for marketing professionals seeking to upskill, business owners and people considering a career in digital marketing. It involves demonstrations, practical activities, discussions and individual guidance. Strong computer familiarity and experience using social media platforms are required, alongside the ability to follow and discuss information in English.

• Suitable for marketing professionals, business owners and prospective career changers
• Requires strong familiarity with computers
• Requires experience using various social media platforms
• Participants need to follow spoken and written instructions and discuss work in English

Before you go

• Bring a pen and paper for taking notes.
• The course may require use of a personal account or creation of an account for third-party software.
• An electronic City Lit certificate of attendance is issued to participants who attend the full course.
• No additional costs are stated.