City Lit Pro: start a career in social media

About this course

The course examines how social media supports organisations, businesses and professional development. Participants develop content strategies for platforms including Meta, LinkedIn, YouTube and TikTok, explore basic advertising on Facebook and Instagram, and consider approaches to community engagement and feedback handling. Teaching combines lectures, practical exercises, group discussions, case studies and simulated social media projects. Participants also work on performance analysis, management tools and a final strategy for a mock business or personal brand, with assignments and preparation outside class.

What you'll learn

• Manage social media profiles across multiple platforms
• Create content strategies tailored to a target audience
• Set up and run basic social media advertising campaigns using budgeting and targeting principles
• Analyse performance data and use findings to refine social media strategies
• Handle positive and negative community feedback professionally
• Present a portfolio of social media work and strategies

Is this course right for you?

The course is intended for beginners to intermediate learners, including people starting a social media career, business owners and professionals developing their current skills. No previous social media management experience is required, although experience using social channels and a basic understanding of general marketing may be beneficial.

• Suitable for learners with no prior social media management experience
• Includes group discussions and collaborative practical exercises
• Requires work outside class, including assignments and preparation for a final project

Before you go

• Personal or business social media accounts need to be created to benefit from the practical exercises.
• Assignments and a final social media strategy require additional work, research and preparation outside class.
• Learners who attend the full course receive an electronic City Lit certificate of attendance.