Communication in modern British politics

About this course

The course examines how politicians and parties communicate, from post-war speechwriting, print and broadcasting to contemporary social media campaigns. It considers election strategies, political rhetoric and the effectiveness of different approaches in shaping public opinion and the political agenda, with examples including major Conservative and Labour election campaigns. It also explores government relations with the media, political spin, media ownership and bias, the role of public broadcasters, misinformation, data analytics and targeted political advertising. Teaching combines lectures with discussion and invited contributions from learners.

What you'll learn

• Evaluate methods used by politicians and political parties to shape political opinion.
• Analyse changes in political messaging from the television era to social media.
• Assess the effectiveness of election campaign strategies and communications.
• Discuss relationships between governments, political parties, the media and communication structures.

Is this course right for you?

This introductory course is open to all levels and does not require prior knowledge of politics. It is suited to learners willing to take part in lectures and discussions, listen to differing views and engage with contemporary political communication in English.

• No prior knowledge is necessary.
• A good grasp of English is required for following the course.
• Learners are invited and encouraged to participate in discussion.

Before you go

• Learners may bring a pen and paper, or a digital equivalent, for making notes.
• The source states that there are no additional costs.