Creative Direction for Events Short Course

About this course

The course examines how creative direction shapes live events such as pop-ups and club nights, including the roles and tools involved in curating them. Learners will use mood boards and other exercises to develop event concepts, then refine their ideas through audience analysis, venue research, collaborator identification and group critique. The course also covers entertainment programming, production, logistics, spatial design, budgeting, and pre- and post-event marketing, giving participants an overview of both the creative and organisational considerations involved in event production.

What you'll learn

• Develop event concepts using mood boards and related creative exercises.
• Analyse potential audiences and research suitable venues for an event.
• Identify potential collaborators and consider their role in event development.
• Plan key event considerations including programming, production, logistics and spatial design.
• Apply budget and pre- and post-event marketing considerations to an event concept.

Is this course right for you?

The course is intended for people interested in creative event production, including aspiring nightlife promoters, artists and designers incorporating events into their practice. Its introductory level suits learners who have not organised an event before, while those with some event experience can use the course to develop existing ideas. Participation includes group feedback and constructive critique.

• Suitable for learners approaching event production from an artistic, design or promotional background.
• Ideas are developed through group discussion, feedback and critique.