Digital marketing and social media content creation

About this course

Participants learn to create social media content for defined audiences, design posts with tools such as Canva, and plan campaigns using Meta Business Suite. The course also covers simple marketing strategies, content organisation, basic terminology and short-form video editing. Teaching combines demonstrations, guided activities, group exercises and individual projects. Participants produce marketing materials during sessions and receive feedback through peer review, alongside verbal and written tutor guidance. Assessment is continuous and based on practical work such as social media posts, marketing plans and short content pieces.

What you'll learn

• Create targeted social media content for specific audiences
• Design social media posts using tools such as Canva
• Plan and schedule content with Meta Business Suite
• Develop simple marketing strategies and campaigns
• Produce short video content using editing features
• Organise marketing projects and use basic marketing terminology

Is this course right for you?

The course is intended for adults aged 19+ at beginner level, including people interested in small business promotion, creative projects, work or personal content. No previous marketing experience is required, although learners should have basic computer skills and feel comfortable using a smartphone.

• Suitable for learners new to digital marketing
• Includes both group exercises and individual projects
• Participants create and review practical marketing work during sessions

Before you go

• No specialist equipment is required; Mac computers and digital tools are provided during lessons.
• A smartphone may be useful for content creation, and learners may also wish to bring a notebook.
• No software needs to be purchased before the course; free versions of the tools are sufficient for learning.