Digital Marketing and Social Media – Introduction

About this course

The course explains how digital marketing works and examines the role of a website within a wider marketing strategy. It introduces email marketing, search engine optimisation, search engine marketing, social media marketing, online advertising and content marketing, along with the terminology used in the field. Teaching includes short in-class tasks, an individual learning plan and time to try selected methods using different software systems and social media platforms.

What you'll learn

• Explain key digital marketing terminology and concepts
• Describe the role of a website in digital marketing
• Identify the main features of email marketing, SEO, SEM, social media marketing, online advertising and content marketing
• Use selected software systems and social media platforms to try basic digital marketing methods

Is this course right for you?

This Beginner-level course is intended for people who want an introduction to digital marketing, including those starting or developing a business and those considering work in the field. It may also suit learners with web design or mobile app experience who want to explore how to market their services or products. Basic IT skills are needed for participation.

• Relevant to business owners and people considering a career in digital marketing
• Basic IT skills, including using a computer, email and the internet, are needed

Before you go

• Basic IT skills with a computer, email and the internet are required for the practical exercises.