Digital Marketing Strategy Intensive Short Course

About this course

The course examines how digital marketing strategies are researched, developed and implemented. Participants explore industry case studies, carry out practical research and take part in creative activities focused on building their own strategy. Teaching combines lecture-based learning with exercises and peer feedback, linking strategic concepts to the practical development of a digital marketing campaign.

What you'll learn

• Research digital marketing opportunities and contexts
• Use case studies to inform strategic thinking
• Develop a digital marketing strategy
• Create a digital marketing campaign
• Plan how to implement a digital marketing strategy

Is this course right for you?

Listed as suitable for all levels, the course is aimed at entrepreneurs, freelancers, marketing, communications and PR employees, recent graduates, and others developing or updating their digital marketing skills. Participation combines taught sessions with practical work and peer feedback.

• Relevant to professionals across different industries
• Suitable for learners seeking to update their digital skills
• Includes peer feedback alongside individual strategy development