Digital Promotion for your Business

About this course

The course examines how digital channels can support business promotion, including search engine optimisation, social media, email marketing, mobile apps, online reputation management and content production. Learners consider how digital and offline activity can work together and how campaign performance can be measured. Teaching uses practical activities, case studies and research based on real business scenarios. Progress is demonstrated through a portfolio containing written reports, presentations, case studies and practical tasks, with independent research, planning and preparation forming part of the study.

What you'll learn

• Plan and execute digital promotional campaigns
• Apply search engine optimisation strategies to business promotion
• Create digital promotional content for different channels
• Use social media, email and mobile apps in promotional activity
• Evaluate the effectiveness of digital campaigns
• Apply data protection principles in digital contexts

Is this course right for you?

The course is intended for learners interested in using digital tools to promote businesses, including aspiring entrepreneurs, small business owners and those preparing for employment or further study. It is described as suitable for all learners, including people with little prior marketing or digital media experience. Basic digital literacy and the ability to engage with written and digital content may be helpful.

• No formal entry requirements are stated
• The course includes written reports, presentations and practical assessment tasks
• Independent research, planning and preparation of assessment evidence are expected

Before you go

• No mandatory additional costs are stated.
• Access to a computer or digital device may be useful for research and content creation.
• Learners should bring writing materials and any required digital resources.
• Independent study contributes to the overall course workload.
• Guidance is available on reasonable adjustments and additional learning needs.