Graphic Design for Immersive Environments Short Course

About this course

Participants develop an original concept for a branded immersive experience, considering branding, storytelling, audience-facing design and presentation. The course combines lectures, practical design exercises and collaborative discussion, taking ideas from early sketches through to a 3D prototype in Blender. The project concludes with a professionally designed pitch deck suitable for a portfolio. Sessions also examine immersive arts technologies and creative tools used in public installations, exhibitions, retail spaces, cultural settings, live events and brand activations.

What you'll learn

• Develop a concept for a branded immersive experience.
• Apply branding and storytelling principles to a public-facing environment.
• Create a 3D prototype using Blender.
• Present an immersive design proposal through a structured pitch deck.
• Identify creative tools and technologies used in immersive arts and installations.

Is this course right for you?

The course is intended for graphic designers, brand designers, art directors and related creative practitioners extending their work into immersive environments and cross-media experiences. It also suits students, graduates and professionals in graphic design, fashion communication, marketing and related disciplines. A basic understanding of graphic design and comfort presenting visual ideas are expected; previous Blender or immersive arts experience is not required.

• Designed for learners developing beyond fundamental graphic design knowledge.
• Participants should be comfortable presenting visual ideas.
• Previous experience with Blender is not required.
• Previous experience with immersive arts technologies is not required.

Before you go

• The course may include a half-day research visit to Outernet and/or 180 Studios, or an alternative venue or case study.
• Students must cover any transport and venue costs associated with the research visit.