Instagram for business: advanced

About this course

The course explores Instagram tools for business, including Reels, music, stickers, text, filters, effects, hashtags and live broadcasts. It also covers interpreting Reels insights, planning a consistent visual approach to content and considering cross-channel marketing. Teaching combines discussion, demonstrations and practical examples, with individual guidance throughout. Participants review how Instagram functions such as Reels and Stories differ in use and reach, and practise applying the platform’s tools to business content.

What you'll learn

• Create a Reel using stickers, text, filters and effects
• Select and save music for use in Reels
• Use Instagram Insights to review Reel measurements
• Plan Instagram content and consider its visual presentation
• Conduct a live Instagram session

Is this course right for you?

This advanced course is intended for learners who already have an Instagram account and basic knowledge of posting. The level suggests work with features beyond fundamental use. Participants should be able to follow spoken and written instructions and discuss their work with the tutor in English.

• Requires an existing Instagram account and basic posting knowledge
• Includes discussion, demonstrations and individual guidance
• Requires learners to work through instructions and discuss their work in English

Before you go

• Bring a smartphone or tablet with the Instagram application installed.
• Bring login details for existing social media accounts.
• If creating a new account, bring a valid email address and its password.