Instagram for Business and Brands Short Course

About this course

The course focuses on using Instagram to establish a business or brand presence, plan and schedule content, and build an online community. Participants explore ways to attract followers, encourage engagement and support brand reputation through the platform. It also covers Instagram Business Accounts and methods for measuring results. The course is aimed at applying Instagram activity to wider business and brand goals, including work with creative and visual businesses.

What you'll learn

• Create and organise Instagram content for a business or brand
• Plan and schedule content for Instagram
• Use a Business Account to measure Instagram results
• Identify methods for attracting followers and increasing engagement
• Apply Instagram activity to community-building and brand goals

Is this course right for you?

The course is intended for communication professionals, startups, small companies and business owners, particularly in creative and visual fields. Beginners are welcome, although learners should have a basic understanding of social media and Instagram. It may also suit those seeking to expand existing knowledge.

• Suitable for business or professional communication contexts
• Relevant to startups, small companies and business owners
• Basic understanding of social media and Instagram is expected