Instagram for business: intermediate

About this course

The course examines how Instagram can be used as part of a business’s online presence, including content aesthetics, Stories, Highlights, hashtags, archiving and cross-channel marketing. Participants also explore Linkinbio, portrait video, photo editing, filters, post promotion through the boost function and third-party scheduling tools. Teaching combines discussion, demonstrations and practical examples on a smartphone or tablet, with one-to-one guidance throughout. The course also considers how these tools can contribute to an Instagram strategy for business.

What you'll learn

• Create Instagram posts using relevant hashtags
• Plan content that supports a business’s visual identity
• Use Instagram tools including Stories, Highlights, archiving and post boosting
• Identify ways to use Instagram and related tools within a business strategy

Is this course right for you?

This course is intended for learners developing beyond basic Instagram use, reflected in its Intermediate level. Participants should already have an Instagram account and basic knowledge of posting. Teaching involves discussions, demonstrations and practical examples, with spoken and written instruction in English.

• Existing Instagram account access is expected
• Basic knowledge of posting is required
• Learners need to follow instructions and discuss work in English

Before you go

• The course is taught on a smartphone or tablet rather than a laptop or desktop computer.
• Bring a device with the Instagram application installed.
• Bring login details for existing social media accounts. If creating an account, bring a valid email address and its password.
• The course may involve using personal or third-party accounts; participants are responsible for following the relevant providers’ terms and maintaining their own work.