Instagram for business: introduction

About this course

The course examines how Instagram can support a business, from creating and editing photos to using hashtags, locations and user tags. Participants explore the change from personal to business settings, content aesthetics and cross-channel marketing, while considering how to develop an Instagram strategy. Teaching combines discussion, demonstrations and practical examples carried out on a smartphone or tablet. Individual guidance is provided throughout as participants work with Instagram’s features and business-focused content tools.

What you'll learn

• Create Instagram posts using relevant hashtags
• Edit photos using effects and filters
• Apply Instagram features such as location settings, user tags and business account settings
• Identify ways to use Instagram in a business strategy and plan suitable content

Is this course right for you?

This course is intended for improver-level learners who already have an Instagram account and basic knowledge of posting. Participants need to follow spoken and written instructions and discuss their work in English. The class involves demonstrations, discussion and guided practice.

• Basic knowledge of how to post on Instagram is required
• Learners should be able to follow instructions and discuss their work in English

Before you go

• Bring a smartphone or tablet with the Instagram application downloaded.
• Access to an existing social media account is required. If creating a new account, bring a valid email address and its password.