Introduction to Art Business

About this course

This overview examines established and emerging art markets, with particular attention to the international auction house system. Participants consider legal and management issues affecting commercial and non-commercial art practices, alongside branding, marketing and new online business models. Teaching combines lectures, seminars, case studies and visits. The course also explores art market data, valuation across key sectors, and the roles of professionals including art advisors, curators, gallerists, collectors, journalists and art fund managers.

What you'll learn

• Analyse art market data and evaluate the market value of artworks across key sectors.
• Explain management models used in commercial and non-commercial art practices.
• Examine branding, marketing and emerging online models in the art business.
• Identify key professional roles and career trajectories within the art world.
• Recognise relevant art market terminology, recent artists, styles and trends.

Is this course right for you?

The course is labelled Beginner, suggesting an introductory level, although the source does not specify a previous-experience requirement. Participation combines lectures, seminars, case studies and visits, with attention to professional roles and the operation of art businesses.