Introduction to Auctions

About this course

The course examines how contemporary auction houses operate across auctions, private sales and retail. Participants consider the historical development of the sector, the categories it handles, and the changing markets for areas including Contemporary, Impressionist and Modern, Old Masters and Luxury. Learning combines analysis of London auction houses, exploration of the secondary-market cycle and contributions from industry professionals. Topics include business development, deal making, marketing, selling and the range of roles within an auction house. A final mock auction allows participants to apply the knowledge and skills covered.

What you'll learn

• Explain how the historical development of auction houses informs their current business.
• Distinguish between the main sales channels and market categories used by contemporary auction houses.
• Analyse the stages of the secondary-market cycle, including business development, marketing and selling.
• Identify a range of auction-house roles and how they contribute to the wider business.

Is this course right for you?

The course is labelled Beginner (A1) and is intended as an introductory overview of the auction business. Participation includes visits to auction houses, analysis of different markets, discussions with industry professionals and involvement in a mock auction.

• Includes visits to several London auction houses.
• Combines market analysis with a practical mock-auction project.
• Introduces career roles across the auction industry.