Introduction to Digital Media and Marketing

About this course

The course combines website development with an introduction to digital marketing practice. Participants create and organise a Wix website, customise its text, images, video and graphics, and prepare it for publication. They also explore SEO and keyword research, paid search, content planning, social media, email marketing, analytics, conversion rate optimisation and integrated strategy. Teaching includes tutor demonstrations, guided exercises, discussions and individual work. Activities involve developing website content, planning marketing materials, setting up advertising and reviewing analytics, with some short independent tasks potentially completed outside class.

What you'll learn

• Customise a Wix website using templates, layouts and design tools.
• Structure and publish website content containing text, images, graphics and video.
• Conduct basic SEO keyword research and plan content around marketing objectives.
• Create social media content and set up simple Google Ads and email marketing campaigns.
• Use Google Analytics to monitor and evaluate website performance.
• Outline an integrated digital marketing strategy spanning website, SEO, content, social media, email and paid advertising.

Is this course right for you?

The course is intended for beginners and learners with limited digital marketing experience, including aspiring marketers, entrepreneurs, freelancers and people promoting a personal project. Participants work individually on practical tasks and should be comfortable using a computer, browsing the internet and managing files online.

• No previous marketing knowledge is required.
• Basic digital literacy and confidence with online applications will help participants engage with the course.
• Some short independent tasks may be set between sessions.

Before you go

• There are no compulsory additional costs.
• A personal email address is needed to create online accounts.
• Participants may need free accounts for platforms such as Wix, Google Analytics and Google Ads, where applicable.
• A notebook and pen may be used for taking notes.
• Short tasks such as reviewing examples, developing content ideas or refining a website and strategy may be completed outside class.