Logo and branding design

About this course

Participants examine historical and contemporary logomarks and logotypes, considering how spacing, colour, shape and typography contribute to effective identity design. They develop logo and branding ideas through analogue and digital image-making, including work in Adobe Illustrator, and explore how identities can be applied across print and digital media. Teaching combines presentations, demonstrations, practical work, individual and group tutoring, and discussion. Accessibility, legibility and diversity are considered alongside the relationship between logos and wider brand identity. Learners also review their own and others’ work through facilitated critical evaluation.

What you'll learn

• Analyse logomarks and logotypes in relation to the properties of successful design
• Develop logo concepts using spacing, colour, shape and typography
• Create analogue and digital images using relevant processes, including Adobe Illustrator
• Integrate a logo into a broader brand identity for print and digital applications
• Evaluate design work with reference to accessibility, legibility and diversity

Is this course right for you?

The course is intended for intermediate learners with knowledge of visual communication, rather than prior specialist experience in logos and branding. Participation includes practical work, individual and group tutoring, group discussion and reflection on design work. English-language competency is required to follow teaching and take part in discussions.

• Prior knowledge of visual communication is expected
• Teaching includes both individual and group participation
• Learners may be given additional activities to complete outside class

Before you go

• Basic materials and resources are available as part of the course
• Learners are advised to bring an A5 or A4 sketchbook for recording ideas
• An A3 folder is advised for transporting work
• Any additional materials required will be discussed during the course