Marketing your Book Online


A beginner-level course covering book marketing concepts, tools and techniques through explanations, demonstrations, discussions and practical activities.
About this course
The course introduces key areas of book marketing through tutor explanations, demonstrations and discussion. Learners apply these ideas in guided activities, practical exercises and project-based tasks, using research and real-world scenarios to develop their understanding. Progress is reviewed through observed work, completed activities, feedback and agreed learning goals. Regular practice between sessions may include reviewing notes, researching topics, completing exercises and continuing project work at home.
What you'll learn
- Identify key concepts, tools and techniques used in book marketing
- Apply book marketing techniques to practical tasks and project work
- Complete exercises and activities independently
- Use research and continued practice to develop a book marketing project
Is this course right for you?
The course is intended for adults interested in book marketing, including beginners, hobbyists, jobseekers and self-employed learners. No formal qualifications are normally required unless stated. Basic English, digital confidence and an interest in the subject will help with the discussions, online work and practical activities. Regular practice between sessions is recommended.
- Participation includes discussions, guided activities and practical project work.
- Learners may need to complete research, exercises or project tasks outside class.
Before you go
- A notebook, USB drive or access to online accounts may be needed.
- Optional subscriptions or printing costs may apply depending on project work.
- Access to computers and learning resources is available.
Where this course runs
Upcoming classes
1 class
Selected date
Thu 25 Feb 2027
13:00 – 15:00 • 5 weeks
£102
Macbeth Centre, Hammersmith
Marketing team
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