Practical Strategy: Planning and Decision-Making

About this course

The course develops practical strategic thinking beyond introductory concepts. Participants examine stakeholder interests and influence, assess risk and uncertainty, and consider internal controls and governance. They also explore competitive positioning through tools including Porter’s Five Forces, generic strategies, benchmarking and the Ansoff Matrix, alongside product portfolios, lifecycles and pricing approaches. Teaching combines short tutor-led sessions with practical exercises, group discussion and real-world scenarios. Participants are encouraged to apply the frameworks to their own work, business or professional goals, including setting priorities, distinguishing strategic from tactical decisions and identifying common pitfalls.

What you'll learn

• Apply structured approaches to strategic decision-making
• Map stakeholders and assess their interests, influence and competing priorities
• Identify strategic risks and consider approaches to mitigation
• Analyse competitive environments using established strategy frameworks
• Use planning and positioning tools to inform priorities and direction

Is this course right for you?

The course is intended for learners developing beyond introductory strategy, including freelancers, sole traders, small business owners and professionals moving towards management or leadership. The Improver label suggests some familiarity with basic business or strategy ideas may be useful, although no formal qualifications are required. Participation includes group discussion, practical exercises and applying concepts to work-related scenarios.

• Suitable for applying strategy ideas to a business, organisation or career situation
• Relevant to freelancers, sole traders, small business owners and aspiring managers
• Includes collaborative discussion as well as individual application to real-world examples

Before you go

• Participants may wish to bring notes or examples from their own work, or ideas they would like to apply.