Search Engine Optimisation (SEO)

About this course

This course introduces the main concepts, tools and techniques used in search engine optimisation. Learners work through tutor explanations and demonstrations before applying ideas in guided activities, practical exercises and projects. Progress is reviewed through observed work, completed tasks, feedback and agreed learning goals. Learners are also encouraged to practise between sessions by reviewing notes, researching topics, completing exercises and continuing project work.

What you'll learn

• Explain key concepts and techniques used in SEO
• Apply core SEO methods to practical tasks
• Use relevant SEO tools with guidance from demonstrations and exercises
• Complete SEO-related activities and project work independently

Is this course right for you?

The course is intended for adults who want an introduction to SEO, including beginners, hobbyists, jobseekers and self-employed learners. No formal qualifications are normally required. Basic English, digital confidence and an interest in the subject may help with the course activities.

• Suitable for learners developing practical digital or business skills
• Includes discussion, guided activities and individual project work
• Regular practice between sessions is recommended

Before you go

• A notebook, USB drive or access to online accounts may be needed, depending on the project work.
• Regular practice outside class may include reviewing notes, researching topics, completing exercises and continuing project work.