SME Masterclass: Winning Strategies for Sustainable Growth

About this course

This course examines how SMEs can develop strategies for sustainable growth, distinguishing strategic choices from day-to-day tactics. Participants articulate their business model and value proposition, review commercial offerings and market opportunities, and consider ways to identify competitive advantage as markets change. The course also covers agility during scaling, go-to-market analysis, competitor research and identifying new markets. Participants explore how organisational structures can support innovation and examine examples and case studies to consider how ideas can become new products.

What you'll learn

• Distinguish between business strategy and tactics when reviewing existing plans
• Articulate a business model and value proposition
• Use strategy tools to assess commercial offerings and market opportunities
• Analyse demand, competitors and potential opportunities in new markets
• Evaluate how organisational structures can support innovation and product development

Is this course right for you?

The course is intended for SME leaders and professionals considering business growth at different stages of their scaling journey. It involves studying alongside other professionals, examining examples and case studies, and engaging with strategic planning topics in a shared learning environment.

• Designed for people involved in leading or developing an SME
• Relevant across different stages of a business's scaling journey
• Includes learning alongside fellow professionals

Before you go

• A Birkbeck certificate of participation is provided on completion.
• The course is non-credit bearing and carries no credit points.