Social Media Building Better Posts

About this course

The course examines seven factors that affect the quality of a social media post: relevance, clarity, visual appeal, value, engagement, tone and calls to action. Participants apply these principles to platforms including Facebook, LinkedIn, Instagram and TikTok, using basic guidelines and selected third-party tools. Teaching combines slides with online activities, research, discussion and exercises. Work includes writing captions with relevant hashtags and reviewing posts for clarity and tone. Learners also receive reading to complete before discussing it in class.

What you'll learn

• Identify aspects of a social media post that could be improved
• Write captions using relevant hashtags and a call to action
• Analyse posts for clarity and tone of voice

Is this course right for you?

The course is intended for current social media users, marketing professionals, business owners and people considering digital marketing. Learners are expected to understand basic social media use, including opening an account, posting and identifying an audience. Strong computer familiarity and the ability to follow instructions and discuss work in English are required.

• Includes class discussions, exercises, research and online social media activity
• Some reading is set as homework for discussion in class

Before you go

• Access to social media is required for course activities.
• The course may involve using a personal social media account or creating an account for the course.
• No additional costs are stated.