Social media content strategy

About this course

The course examines content marketing, social media marketing and the planning of longer-term strategies for business accounts. Learners analyse case studies and examples of effective content, then work in groups on writing exercises. They also apply the ideas to an individual business by developing a social media strategy and drafting content for platforms including LinkedIn, Facebook, Twitter and Instagram. Teaching combines lectures with practical exercises and discussion of where and when to publish content, including the use of trends and hashtags.

What you'll learn

• Develop a one-year social media strategy for a business
• Write content for publication on LinkedIn, Facebook, Twitter or Instagram
• Identify opportunities to extend social media reach through relevant content and hashtags

Is this course right for you?

This advanced course is intended for learners who already have a comfortable working knowledge of LinkedIn, Facebook, Twitter and Instagram. Participation includes group writing exercises and individual work focused on applying the course to a business. Learners who have not used social media or do not yet have accounts may find the level too advanced.

• Requires familiarity with using major social media platforms
• Includes both collaborative exercises and individual business-focused work

Before you go

• Bring login details for existing social media accounts to take part in the hands-on activities.
• If creating an account during the course, have a valid email address and its password available.