Social Media Marketing Intensive Short Course

About this course

The course explores how social media can support customer engagement, business development and search engine optimisation. Participants examine campaign planning across Instagram, Facebook, LinkedIn, X, TikTok and YouTube, considering how content and messaging can be adapted for different networks. Practical exercises focus on creating a coherent social media voice, selecting suitable content approaches and developing a social media marketing plan. The course is intended for people managing social media activity for business purposes, including learners refreshing their existing knowledge.

What you'll learn

• Develop a social media marketing plan for a business or campaign
• Select appropriate tools and approaches for campaigns across major social platforms
• Create content that is appropriate and engaging for different social networks
• Establish a consistent voice across social media channels
• Explain how social media activity relates to customer engagement and SEO

Is this course right for you?

The course is designed for people responsible for social media marketing who want to plan and execute campaigns for business purposes. It is labelled Beginner, but the course description indicates that learners should already have a basic understanding of X and Facebook. It may also suit those refreshing their knowledge and engagement strategies.

• Basic understanding of X and Facebook is expected
• Suitable for learners developing or refreshing business-focused social media knowledge