Start or grow your business with digital marketing part 1 (level 1–2)

About this course

The course introduces digital marketing for people developing a business idea or promoting an existing small business. Participants learn how to establish a social media presence, write engaging posts and create calls to action. It also covers taking and editing product photos and short videos on a phone, developing consistent branding through colours, fonts and tone of voice, and using platform analytics to review engagement. AI tools are included for generating content ideas and planning posts.

What you'll learn

• Set up a social media presence for a business or community project
• Write social media posts using storytelling, questions and calls to action
• Take and edit photographs and short videos on a phone for marketing
• Develop a consistent brand identity using colours, fonts and tone of voice
• Use social media analytics and AI tools to plan and review content

Is this course right for you?

The course is intended for people with a business idea or an existing small business who want an introduction to digital marketing. The Beginner level indicates an introductory course, without establishing a requirement for previous marketing experience.

• Suitable for learners developing a business idea
• Relevant to people promoting an existing small business online