Start or grow your business with digital marketing part 2 (level 1–2)

About this course

The course develops a digital marketing strategy across content planning, paid advertising, search engine optimisation and email marketing. It also covers ways to measure marketing results, moving beyond basic social media activity. Participants finish with a professional portfolio that can be presented to employers or business partners.

What you'll learn

• Develop a digital marketing strategy
• Plan digital marketing content
• Work with paid advertising, SEO and email marketing
• Measure digital marketing results
• Compile a professional portfolio

Is this course right for you?

The course is labelled Improver and is described as moving beyond social media basics. This suggests it is intended for learners developing beyond an introductory level, although the course information does not state a specific previous-experience requirement.