Starting a Photography Business

About this course

The course examines how photography can support businesses, from producing images of products, workplaces and teams to developing visual stories for brands. Participants practise lighting and styling for e-commerce photography, portrait techniques for professional headshots, and image preparation for online platforms. Business topics include pricing, contracts and social media marketing. Teaching combines tutor guidance, real-world examples, individual tasks, practical photography, group discussions and verbal feedback. Activities include creating a visual narrative for a fictional business and producing product catalogue images.

What you'll learn

• Apply camera controls, settings and composition techniques to business photography
• Create visual narratives that communicate a brand story
• Use lighting and styling techniques for product photography
• Prepare product images for online platforms
• Produce professional portraits and headshots while considering ethical issues
• Develop approaches to pricing, contracts and social media marketing

Is this course right for you?

The course is intended for learners with photography experience who want to develop business-focused and freelance photography skills. The improver level suggests work beyond fundamental techniques. Participation includes practical tasks, individual work, group discussions and tutor feedback.

• Photography experience is required
• Computer-use skills would be advantageous
• Level 1 literacy and numeracy are recommended