Storytelling for Brands Short Course

About this course

The course examines how storytelling functions within strategic branding and brand communication, introducing theories associated with effective brand stories alongside practical techniques. Participants apply this learning to a personal project brief, developing work relevant to areas such as marketing campaigns, advertising, social media and other short- or long-form brand content. The course is delivered either online or on campus, with learning combining taught content and independent project work. Participants present their completed project in the final session.

What you'll learn

• Explain the role of storytelling in strategic branding and brand communication
• Recognise theories associated with effective brand storytelling
• Apply storytelling techniques to brand and marketing communication
• Develop a personal response to a brand storytelling project brief
• Present a completed brand storytelling project

Is this course right for you?

The course is intended for professionals working with brands, including creatives, marketers, designers, strategists, entrepreneurs and start-ups, as well as students and people new to the creative sector. No previous experience is necessary. Participation includes independent work between sessions and presenting a personal project at the end.

• Suitable for learners entering the creative sector or developing their knowledge of branding
• Requires approximately one hour of independent work each week
• Includes a presentation of an individual project in the final session

Before you go

• Participants are expected to work outside class for approximately one hour per week.
• The course is available online or on campus.