Storytelling Techniques for Business Short Course

About this course

The course examines how effective communicators use narrative and considers techniques for structuring and delivering messages in business contexts. Teaching combines lectures with practical exercises, giving participants opportunities to apply the approaches discussed. Optional exercises outside class extend the work beyond the taught sessions.

What you'll learn

• Identify storytelling techniques used by effective communicators
• Apply narrative approaches to business communication
• Practise methods for delivering ideas and messages
• Examine how storytelling can shape communication with different audiences

Is this course right for you?

The course is intended for learners at all levels who want to develop communication skills for professional, entrepreneurial, creative, campaigning or academic contexts. Participation combines taught content with practical exercises, with some optional work outside class.

• Relevant to professionals communicating with colleagues, teams, management, clients or suppliers
• Suitable for entrepreneurs, artists and self-employed people presenting work or project ideas
• May suit activists and campaigners communicating the purpose of a cause
• Relevant to students communicating their work in academic or job-interview settings

Before you go

• Available online or on campus.