Understanding Social Media

About this course

The course introduces key social media concepts, tools and practical techniques. Learning combines tutor explanations with demonstrations, discussions, guided activities and real-world tasks, followed by practical exercises and projects. Progress is reviewed through observation, completed activities, practical tasks, feedback, work reviews and agreed learning goals. Learners are encouraged to practise between sessions by reviewing notes, researching topics, completing exercises and continuing project work.

What you'll learn

• Apply key social media techniques to practical tasks
• Use relevant social media tools and concepts in exercises and projects
• Complete practical tasks independently
• Develop and review project work using feedback and agreed learning goals

Is this course right for you?

The course is intended for adults interested in developing social media, digital or business skills, including beginners, hobbyists, jobseekers and self-employed learners. No formal qualifications are normally required, although basic English, digital confidence and an interest in the subject may help. Regular practice outside class is recommended.

• Suitable for adults exploring social media skills for personal, employment-related or self-employed projects
• Learner and study support, computer access and guidance are available, including support for learners with additional needs

Before you go

• A notebook, USB drive or access to online accounts may be needed.
• Optional subscriptions or printing costs may apply depending on project work.
• Regular practice between sessions is recommended, including reviewing notes, researching topics and continuing exercises or projects at home.