Video blogging with YouTube: intermediate

About this course

Participants develop a YouTube vlog for an individual, brand, project or business context. The course covers channel structure, multiple channels, playlists, links with other vloggers and social networks, analytics, and promotional tools including cards and end screens. Teaching combines tutor demonstrations and explanations with individual practical work. Participants edit video in YouTube Creator Studio and Shotcut, using effects, styles, animation and titles, while applying the techniques to their own vlog. Some group work and discussion may also take place.

What you'll learn

• Edit and enhance video in Shotcut using effects, titles, styles and animation
• Configure and manage multiple YouTube channels, including a brand channel
• Use YouTube Creator Studio features such as cards and end screens to promote videos
• Analyse channel activity using YouTube analytics
• Connect a vlog with other channels and social networks

Is this course right for you?

This course is intended for learners working beyond introductory YouTube and video-editing skills. Participants should have completed an introductory course or already have an operational YouTube channel with published content and playlists, plus access to the relevant account details. Teaching includes demonstrations, individual work and some possible group activity.

• Requires basic knowledge of video editing
• Requires comfortable use of a Windows computer, the internet and email
• Participants need to follow written and spoken instructions and take part in group discussion

Before you go

• Windows computers are provided.
• Learners may bring a Mac or Windows laptop, but a tablet or mobile phone cannot support the course activities.
• A working Gmail account and its username and password are required at the start of the course.
• Video material is provided, and learners may bring their own material.